No hate. No violence
Races? Only one Human race
United We Stand, Divided We Fall
Radio Islam
Know Your enemy!
No time to waste. Act now!
Tomorrow it will be too late

English

Franç.

Deutsch

عربي

Sven.

Español

Portug.

Italiano

Русск.

бълг.

Hrvat.

Češt.

Dansk

Suomi

Magyar

Neder.

Norsk

Polski

Rom.

Srpski

Slov.

Indon.

فارسی

Türkçe

日本語

汉语

Arafat's Dilemma is one of Perception

Sept. 13, 1996
By Ray Hanania

 

There is an old saying in Public Relations: You can't sell the reality unless you are willing to live the perception.

Much like a desert oasis, success and failure sometimes have little to do with reality.

Such is the problem that confronts Palestinian President Yasir Arafat as he struggles to lead his people to statehood, for the first time in the history of the human race.

Arafat is learning that the ball game of politics and negotiations are played by a handbook drafted, edited and translated by the Americans with heavy revisions by the Israeli baseball league.

Israel plays by those rules, as do most other nations who have overcome obstacles to establish themselves as world leaders and powers.

But not the Arab World, which continues to place its dreams against the failed track record of its recent history.

The Arab World stumbled out of an era of European colonialism seeking freedom and independence, only to discover that its own leaders had replaced the colonialists with a colonialism of their own.

Such are the Arab World parents of the Palestinian people, autocrats, dictators, strongmen, monarchs and despots.

From this unlikely recipe, Arafat is expected to weave a sweater of freedom, liberty and national independence? Arafat cannot achieve his goals by playing politics the "old-fashion" Arab way.

There can be no Palestinian State to emerge from the dismal trail of empty rhetoric and hyperbole that characterizes his speeches, policies and the lessons he learned from his Arab World teachers.

Instead, Arafat has to learn to break away from Middle East failure, and focus on the successful techniques that resulted in the founding of Israel, and other Western nations.

Most of all, Arafat and the so-called Palestinian National Authority, desperately need a lesson in public relations.

Arafat has failed by not properly defining his goal of "an independent Palestinian State."

The world still views this objective as the natural birth of the Palestinian Revolution, which is remembered more for the acts of terrorism and bravado than it is for its justification.

When Arafat confronts Israel on issues that he should win, he finds himself losing the battle because Israelis better understand the issues of public media manipulation. They do a better job of "framing" their message to the world masses. (Framing is a term that has a lot to do with preparing a portrait but nothing to do with hanging it on the wall.)

For example, the latest fight between Arafat and Netanyahu, while intensely complex to negotiators, is at best a public relations battle for the rest of us: Netanyahu is turning away from the peace process while Arafat begs for it hat in hand.

Instead of portraying himself as the champion of freedom, Arafat appears as a weak leader, and thereby gives the public audience the room to become skeptical. They don't lend credence to his charges that Netanyahu is anti-peace.

A strong public relations campaign would cast Netanyahu as an anti-peace, extremist leader who could plunge the Middle East and the world into the final Armageddon.

Netanyahu sings the public relations chorus better than Arafat for several reasons: he's a seasoned ball player who understands that the media view begins and ends in a New York studio; he has greater flexibility of travel; and, he strikes a more appealing image with his chiseled profile and smooth English.

Arafat, on the other hand, is still wearing those military khakis causing many Americans to wonder if he even has them washed. Arafat is not living his role.

In order to be a leader, you must act like a leader. And, just as important, you must also live like a leader.

His poverty image as a "revolutionary of the people" may go over well in the Gaza Strip, but it so injures his cause elsewhere in the world you have to wonder if he and his aides even understand the significance of "image."

In politics, at the local or the international level, you have to "look" like a winner to "be" a winner. Perception is reality.

Arafat can change how the public perceives himself and his cause.

It's not difficult.

But he has to make a real effort to push aside many of his high profile advisers, and replace them with people who understand what needs to be done.

 

(Ray Hanania is an award winning journalist and author. His book, "I'm Glad I Look Like a Terrorist: Growing Up Arab in America" will be published this month. His columns are archived at http://www.hanania.com)


Source: http://www.hanania.com/col09136.htm  


"When a Jew, in America or in South Africa, talks to his Jewish companions about 'our' government, he means the government of Israel."

- David Ben-Gurion, Israeli Prime Minister


Palestine banner
Viva Palestina!

Latest Additions - in English

What is this Jewish carnage really about? - The background to atrocities

Videos on Farrakhan, the Nation of Islam and Blacks and Jews  

How Jewish Films and Television Promotes bias Against Muslims

Judaism is Nobody's Friend
Judaism is the Jews' strategy to dominate non-Jews.

Jewish War Against Lebanon!

Islam and Revolution
By Ahmed Rami

Hasbara - The Jewish manual for media deceptions

Celebrities bowing to their Jewish masters

Elie Wiesel - A Prominent False Witness
By Robert Faurisson

The Gaza atrocity 2008-2009


Iraq under Jewish occupation
Iraq - war and occupation


Jewish War On Syria!

CNN's Jewish version of "diversity" - Lists the main Jewish agents

Hezbollah the Beautiful
Americans, where is your own Hezbollah?

Black Muslim leader Louis Farrakhan's Epic Speech in Madison Square Garden, New York  - A must see!

"War on Terror" - on Israel's behalf!

World Jewish Congress: Billionaires, Oligarchs, Global Influencers for Israel

Interview with anti-Zionist veteran Ahmed Rami of Radio Islam - On ISIS, "Neo-Nazis", Syria, Judaism, Islam, Russia...

Britain under Jewish occupation!


Jewish World Power
West Europe    East Europe
Americas          Asia
Middle East       Africa
      U.N.              E.U.

 

The Internet and Israeli-Jewish infiltration/manipulations

Books - Important collection of titles

The Judaization of China

Israel: Jewish Supremacy in Action - By David Duke

The Power of Jews in France

Jew Goldstone appointed by UN to investigate War Crimes in Gaza

When Jews rule...
The best book on Jewish Power


The Israel Lobby - From the book

Jews and Crime - The archive

Sayanim - Israel's and Mossad's Jewish helpers abroad

Listen to Louis Farrakhan's Speech - A must hear!

The Israeli Nuclear Threat

The "Six Million" Myth

"Jewish History" - a bookreview

Putin and the Jews of Russia

Israel's attack on US warship USS Liberty - Massacre in the Mediterranean

Jewish "Religion" - What is it?

Medias in the hands of racists

Strauss-Kahn - IMF chief and member of Israel lobby group

Down with Zio-Apartheid
Stop Jewish Apartheid!

The Jews behind Islamophobia

Israel controls U.S. Presidents
Biden, Trump, Obama, Bush, Clinton...

The Victories of Revisionism
By Professor Robert Faurisson

The Jewish hand behind Internet The Jews behind Google, Facebook, Wikipedia, Yahoo!, MySpace, eBay...

"Jews, who want to be decent human beings, have to renounce being Jewish"

Jewish War Against Iran

Jewish Manipulation of World Leaders

Al Jazeera English under Jewish infiltration

The Founding Myths of Modern Israel
Garaudy's "The Founding Myths
of Israeli Politics"


Jewish hate against Christians
By Prof. Israel Shahak

Introduction to Revisionist
Thought
- By Ernst Zündel

Karl Marx: The Jewish Question

Reel Bad Arabs - Revealing the racist Jewish Hollywood propaganda

"Anti-Semitism" - What is it?

Videos - Important collection 

The Jews Banished 47 Times in 1000 Years - Why?

Zionist strategies - Plotting invasions, formenting civil wars, interreligious strife, stoking racial hatreds and race war

The International Jew
By Henry Ford

Pravda interviews Ahmed Rami

The Founding Myths of Modern Israel
Shahak's "Jewish History,
Jewish Religion"


The Jewish plan to destroy the Arab countries - From the World Zionist Organization

Judaism and Zionism inseparable

Revealing photos of the Jews 

Horrors of ISIS Created by Zionist Supremacy - By David Duke

Racist Jewish Fundamentalism

The Freedom Fighters:
   Hezbollah - Lebanon
   Nation of Islam - U.S.A.

Jewish Influence in America
- Government, Media, Finance...

"Jews" from Khazaria stealing the land of Palestine

The U.S. cost of supporting Israel

Turkey, Ataturk and the Jews

Talmud unmasked
The truth about the Talmud


Israel and the Ongoing Holocaust in Congo

Jews DO control the media - a Jew brags! - Revealing Jewish article

Abbas - The Traitor

Protocols of Zion - The whole book!

Encyclopedia of the Palestine Problem
Encyclopedia of the
Palestine Problem


The "Holocaust" - 120 Questions and Answers

Quotes - On Jewish Power / Zionism

Caricatures / Cartoons 

Activism! - Join the Fight!